Coleen Rooney finished as the runner-up in the 2024 season of I’m a Celebrity… Get Me Out of Here!, coming second behind Danny.

Before entering the jungle, she secured a lucrative deal with wellness brand Applied Nutrition, known for its health supplements. The wife of former footballer Wayne Rooney is set to launch her own product range with the brand in January, a move that experts predict will significantly boost her finances.

Sources revealed Coleen cleverly brought the brand’s hair, skin, and nails capsules with her into the jungle as part of the partnership. A source told The Sun : “Coleen was definitely taking the hair, skin & nails collagen capsules every day in the jungle. She was always glowing, even after weeks of gruelling trials, and there was serious buzz on social media about how great she looked.

Before entering the jungle, she secured a lucrative deal with wellness brand Applied Nutrition, known for its health supplements ( 
Image:
Applied Nutrition)
“People are saying it’s because of the Applied Nutrition products she was sneaking in and it’s caused a massive surge in interest for them,” they added. After enduring days of gruelling bush tucker trials and sleepless nights in the Australian outback, I’m A Celebrity viewers have been left amazed at how Coleen Rooney managed to keep her skin looking fresh and flawless.

Taking to X, formerly known as Twitter, to praise her flawless complexion, one user wrote: “Very jealous of Coleen Rooney to be in a jungle for 3 weeks and still have an amazing skin complexion.”

Whilst another remarked: “I’m sorry but how does Coleen Rooney get her skin glowing like that.” A third wrote: “Coleen Rooney has the most clear skin I’ve seen on TV.” A fourth added: “Coleen Rooney’s skin is perfect,” while a fifth penned: “Dreaming of having skin like Coleen Rooney.”

The beauty supplements that Coleen was reportedly popping in the jungle are packed with collagen. Known to keep skin supple and hydrated, Coleen believed in the Applied Nutrition pills (£19.95) so much she even invested in the brand prior to heading Down Under for her stint in the jungle.

Coleen made a huge impression on I’m A Celebrity ( 
Image:
James Gourley/ITV/REX/Shutterstock)
Coleen signed a significant deal to become the face of the brand in September. She has since been appointed as the lead female ambassador for Applied Nutrition and unveiled a huge billboard in central London to promote her new role ahead of her appearance on I’m A Celebrity.

In her new position, Coleen will be using Applied Nutrition’s sought-after products, including collagen, diet whey protein, protein bars, vitamins, and minerals. “Balancing my role as a mum and managing my personal life can be challenging, but it’s important for me to stay healthy and energised,” Coleen stated.

“I’ve always taken an interest in looking after myself and Applied Nutrition has impressed me because of the quality of their products. The collagen and the diet whey protein make a real difference and something I’m using whether at home, in the gym, or enjoying my regular Reformer Pilates sessions,” the star said when her new role was announced in September.