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As Taylor Swift gears up for the final leg of her record-breaking Eras Tour in Vancouver, one local business has sparked a social media frenzy with its unique-and highly divisive-tribute to the pop icon and her NFL star boyfriend, Travis Kelce.

The tattoo studio, Adrenaline Vancity, has taken center stage with a window display featuring Swift and Kelce in an unexpected holiday twist. The display depicts Swift embracing another woman cradling a baby-dubbed “Baby Travis.” The infant features Kelce’s face, complete with his signature beard, and the entire scene is labeled “Merry Swiftmas.”

Social media can’t look away
The odd depiction quickly went viral after a user shared a photo on X (formerly Twitter) with the caption:

“Seen on a tattoo shop window on Granville in Vancouver lol did a double take like WHAT is that.” Reactions ranged from shock to amusement:”Help, literally what?” one commenter wrote. Another joked with a Swift lyric: “Darling, I’m scared.” Others found humor in the unconventional design. “The Baby Travis is sending me,” one tweet read, while another joked, “She is both Tay Mother and Tay Father.”

With Swift’s Vancouver concerts marking the conclusion of her history-making tour, fans and businesses alike have gone to great lengths to honor the pop star’s arrival. While some find the tattoo shop’s holiday-themed display clever and funny, others are calling it inappropriate and borderline disrespectful.

Swift will take the stage at Vancouver’s BC Place Stadium for three sold-out shows on Dec. 6, 7, and 8, wrapping up what has been a monumental era in her career. Whether the tattoo shop’s stunt is a tribute or just a ploy for attention, one thing is clear: it has everyone talking.