Meghan Markle, the Duchess of Sussex, is no stranger to the spotlight. From her acting career to her royal status, she has always been a topic of discussion. However, her latest venture—a lifestyle brand—has caught the attention of both fans and critics alike.

The Mystery Surrounding American Riviera Orchard

Since its social media launch in April, American Riviera Orchard, Meghan’s lifestyle brand, has remained shrouded in mystery. While little information has been officially released, rumours are swirling about its first product: rosé wine. The anticipation is fueled by Meghan’s recent gesture of sending jars of strawberry and raspberry jam, along with dog biscuits, to her influencer friends.

Stepping on Toes: Meghan’s Risky Move

According to an insider who spoke to Life & Style, Meghan’s ambitious plans have raised eyebrows within her circle of A-list friends. The source claims that she is “stepping on some toes” by venturing into the wine market. Notably, her Motecito neighbour and friend, Cameron Diaz, already owns a successful wine brand called Avaline.

Hence, it would be safe to assume that Meghan’s business plans are ought to ruffle some feathers among her celebrity friends.

“It’s pretty brazen that she’s moving in on her territory. Meghan doesn’t seem to care that she’s competing with a friend,” they claimed, noting: “[She] is stepping on some toes.”

The insider also reflected on her desperation to make an impact with her brand following a string of failures in the commercial market with Spotify snub and more.

“She’s been casting a wide net, but some people think it just shows how desperate Meghan is. Her products are all over the place.”

“She knows the wine market is lucrative,” the insider said of Meghan’s latest project. “It’s looking like a total cash grab.”

“She and Harry aren’t steadily making the kind of money they need to continue their lavish lifestyle. Their future depends on her success. Meghan absolutely feels like it’s sink or swim time.”

Desperation or Determination?

Meghan’s brand aspirations come after a series of commercial setbacks, including a Spotify snub. Some critics argue that her wide net of product offerings—from jam to wine—reflects desperation. However, others see it as determination. The wine market is undeniably lucrative, and Meghan’s latest project appears to be a calculated move. Is it a cash grab, or does she genuinely believe in her brand’s potential?

Sink or Swim: The Stakes Are High

Meghan and Prince Harry’s financial stability hangs in the balance. Their lavish lifestyle requires steady income, and Meghan’s success with American Riviera Orchard is crucial. As the insider puts it, “She absolutely feels like it’s sink or swim time.” Whether her brand soars or falters, one thing is certain: Meghan Markle’s ambitious plans have everyone talking.