COLLEGE coaches have spoken out about their struggles trying to recruit Bronny James – because they have to talk to his mom first.

The basketball prodigy, 18, is the eldest son of NBA superstar LeBron James.

Bronny James is in his senior year at high school
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Bronny James is in his senior year at high schoolCredit: Getty Images – Getty

The talented guard, 18, has been a subject of interest from colleges across the country
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The talented guard, 18, has been a subject of interest from colleges across the countryCredit: Getty

He is the son of NBA superstar LeBron James
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He is the son of NBA superstar LeBron JamesCredit: Getty
Bronny is currently in his senior year at Sierra Canyon in Southern California.

Standing six-foot-three, the talented guard is yet to reveal where he will be playing college ball next year.

He certainly has no shortage of suitors and is already a celebrity in his own right.

Bronny boasts a mammoth 12million followers on social media and recently topped a list of the most valuable NIL athletes.

Still a teenager, he is worth an estimated $7.5million and has endorsements with Nike and Beats by Dre.

But some coaches have spoken out on their frustration at trying to get his signature for 2023.

One told On3: “I tried to get involved, but you had to jump through a thousand hoops just to get to the mom.

“You’re not allowed to talk to the kid. You have to schedule a time on Tuesday or Thursday with the publicist just to talk to the mom.”

Bronny is ranked by On3 as the No. 7 player in California and the 33rd overall in his class.

He was recently named to the boys’ All-American game as part of the West roster.

And despite issues in securing his signature, the talent he possesses will make it worthwhile to some coaches.

Another admitted to On3: “Bronny has a chance to be a really good college player on a winning team.

“He has a high-level feel, athleticism is a plus at his position, and he doesn’t try to play hero ball.

“He makes the right passes and can hit shots.”

While an unnamed west coast college assistant added: “Simply put, Bronny is special, and he possesses the same greatness we see from LeBron.”

Reports from the LA Times suggest that Bronny has narrowed his search down to Ohio State, Oregon, and Southern California.

While his dad, LeBron, is set to make NBA history in the next few weeks as he closes in on Karim Abdul-Jabbar’s all-time scoring record.