Taylor Swift’s viral appearances at NFL games are ‘disenchanting’ fans of the sport because they take away from what happens on the field.

That’s the view of legendary former Tampa Bay Buccaneers and Indianapolis Colts head coach Tony Dungy, who believes the ‘entertainment value’ that comes with modern-day sports is driving people away from games.

Swift has attended a number of Chiefs fixtures this season amid her whirlwind romance with Travis Kelce, with the pop sensation seen dancing alongside his mom Donna and fellow WAG Brittany Mahomes during Kansas City’s playoff win over the Miami Dolphins at a freezing cold Arrowhead on Saturday night.

Though while her appearances have brought a ton of new eyeballs to the sport, die-hard football fans have grown frustrated with the level of camera time Swift receives during games, hitting out at the NFL and television networks for not simply focusing on the action itself.

Taylor Swift ‘s viral appearances at NFL games are ‘disenchanting’ fans of the sport, says legendary ex-coach Tony Dungy (left)

Swift has received huge attention when attending Kansas City Chiefs games this season

The pop sensation has been at Arrowhead this season to support boyfriend Travis Kelce

But Dungy believes the level of attention on Swift is leaving fans disillusioned with football

And Dungy, a Super Bowl winner as both a player and a coach, can understand why supporters are becoming disillusioned with the sport.

When asked by Fox News for his thoughts on the Swift frenzy in football right now, the 68-year-old said: ‘That’s the thing that’s disenchanting people with sports now, there’s so much on the outside coming in – entertainment value and different things.

‘It’s taking away from what really happens on the field.’

Taylor celebrated Travis and the Chiefs’ 26-7 win over the Dolphins on Saturday in a box alongside Donna and Brittany, before she was filmed holding hands and talking with her boyfriend as they left the stadium together after midnight.

The singer and songwriter’s return to Kansas City came amid reports that she was in for a frosty reunion with Kelce after having their first major argument over Christmas.

But Swift appeared to be full of support for her man and even wore a custom-made Chiefs puffer jacket that was covered in his name and Chiefs No. 87.